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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market show in Las Vegas luxury jets are drawing purchasers with their streamlined silhouettes, plush cabins - and progressively, their usage of alternative fuels.

Fuel producers and jetmakers are keen to showcase unique kinds of air travel fuel considered less damaging to the climate, from utilized cooking oil to the clearly less glamorous meat waste.

Business jet operators, like airline companies, have actually bowed to ecological pressure on aviation and devoted to halving carbon emissions by 2050 compared with 2005.

Their hope is that adopting sustainable fuel to suppress emissions might make organization jets more attractive to environmentally mindful buyers - especially corporations dealing with concerns over sustainability from investors or green campaign groups.

The schedule of less polluting personal jets could also spare the abundant and well-known the negative publicity experienced by Britain's Prince Harry and his partner Meghan over a recent private jet trip to southern France.

Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The newest waste-based fuels include "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our product is inedible."

A few of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other sustainable fuel to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of total yearly carbon emissions globally, but can emit, usually, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has protected his periodic usage of private jets to guarantee his family's security, and has actually said that on the rare events he does not fly commercially he offsets his emissions.

But planemakers say incidents such as the furore over his travel plan have included fresh challenges for an industry currently striving to validate its contribution to cutting corporate expenses.

"Incidents of flight shaming including the use of private jets are unfortunate when you think about that our industry has actually delivered fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel usage will assist the industry make inroads with corporations and wealthy purchasers. According to market data, billionaires only have a 19% company jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for going to airplanes - is not likely to satisfy all critics at the Oct 22-24 high-end jet event.

Environmentalists and some experts stay hesitant that biojetfuels, normally mixed 50-50 with kerosene, will make a significant effect on public perceptions about luxury travel.

"No amount of Jatropha or Brazil-nut fuel can make business jets look eco-friendly," stated air travel expert Richard Aboulafia.

Demand from organization jet operators for sustainable fuels now far goes beyond supply and their interest could drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, might broaden production as much as 150 million gallons by 2022.

Corporate charter companies and specialists are likewise seeing more interest from consumers who desire to purchase carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage research study his business just recently finished for a Fortune 500 business.

"At the end of the day, I think that price, expense per hour, range, speed and performance, that's still the (sales) driver. But I believe people are becoming more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)