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The sex product market is booming, with global sales of sex toys projected to reach $50 billion USD by 2025 [4]. These numbers were amplified during the COVID-19 pandemic as purchases rose compared to the prior year in France (94%), Italy (124%), and Spain (300%) in March 2020 alone [5, 6]. Online sales were also a primary new source of acquiring sex toys and showed a 30% increase reported by Adam and Eve, one of the largest adult products online retailers in North America [6, 7].

Studies have shown that these toys can even improve your own sexual health and wellbeing as well as intimacy between you and your partner. Try introducing a couple’s toy or some cheeky, sensual accessories to the bedroom. Refer to our online guide for tips on maintaining your adult toys. Erica is a gender-neutral toy designed for stimulating the clitoris and G-spot, perineum and anus, or perineum and prostate, with its flexible L-shaped design. The Billy is made of silky silicone, and is 100% waterproof, so you can also use this baby in the shower.

For this reason, referral marketing remains an extremely effective form of marketing. Through this marketing route, you can further establish your brand through its relationship with other brands. Some adult businesses opt for sharing links to media such as interviews, articles, or podcasts, the material of which may violate social media guidelines, but the linking to such doesn’t.

But we do not think this toy is the best pick for solo clitoral play (unless you prefer "riding" or grinding against a vibrator while lying face down, as opposed to holding it in place with your hand). We do think this toy has great potential for use during partnered intercourse, where the person with the vulva is on top. The Dame Com wand vibrator has an appealing ergonomic shape (it curves toward the body), as well as an easy-to-clean all-silicone body. However, we did not find its vibrations to be as powerful as those of the Magic Wand Rechargeable, and the vibrations are strong all through the handle, making this toy unpleasant to hold for an extended period of time. Suction cup dildos provide an opportunity for hands-free enjoyment.

Using methods and equations from Sipe et al. and Bossa et al. [19, 22], the abrasion rate was calculated in units of grams released per surface area of product tested over time (Fig.&nbsp